Iregular is a Montreal-based digital art studio that creates audiovisual installations, large-scale sculptures, architectural projections and scenographies, with a focus on interactive and immersive experiences.

At the crossroads between art and technology, these artworks experiment with geometry, light, sound, typography, mathematics, algorithms, communication protocols, AI, and machine learning. Iregular also develops its own proprietary technologies. The studio works with the infinite and random combinations produced by interactive systems that the audience influences and transforms. The interaction is at the core of it all. It is only the relationship between the people and the piece that finalizes the artwork and gives it meaning.  
Iregular has a portfolio of more than 50 artworks that toured in over 30 countries and has received a long list of prizes and awards for the design, technology, and creativity of its productions.

Iregular was founded in 2010 by Colombian-Canadian artist Daniel Iregui.

Artistic Statement

Iregular is a Montréal-based digital art studio working where code meets culture—building experiences that feel alive, precise, and slightly unpredictable. We treat technology as a creative material, not just a delivery system: light, sound, motion, and interaction become tools for storytelling. Our work lives in the space between the engineered and the poetic, designed to pull people in with clarity, craft, and a sense of wonder. Whether the canvas is a public installation, a stage, or a screen, we aim to make the invisible systems behind the work feel human, tactile, and emotionally resonant.
We collaborate with artists, architects, institutions, and brands to create digital pieces that are bold, immersive, and deeply considered. Every project begins with curiosity—about the site, the audience, the moment—and evolves through prototyping, experimentation, and refinement. We believe in work that rewards attention: experiences that unfold over time, respond to presence, and leave a trace long after the interaction ends. Rooted in Montréal’s creative energy and shaped by a global outlook, Iregular builds digital art that doesn’t just perform—it connects.

We accompany you at every stage of your project.

01
Discovery
We start by understanding your goals, your audience, and what success actually looks like.

02
Creative Direction
We define a clear concept, visual language, and interaction principles to guide everything that follows.
03
Design + Prototyping
We design systems, screens, and motion—then prototype early to test feel, flow, and usability.
04
Production
We build the work with precision, balancing performance, craft, and technical ambition.
05
Launch & Exhibition
We ship, refine, and support, making sure the final experience stays sharp as it grows.

Our Team

Daniel Iregui
Daniel Iregui
Founder & Creative Director
Hind Azennar
Hind Azennar
General Manager & Executive Producer
Xavier Tremblay
Technical Director
Alice Sanz
Alice Sanz
Multimedia Director
Celia Genevois
Celia Genevois
Artistic Director
Guillaume Turgeon
Guillaume Turgeon
Lead Software Developer
Lina Nguyen
Lina Nguyen
Partnerships & Production Coordinator
Dana Ryashy
Software Developer
Hugo St-Onge
Hugo St-Onge
Lead Technologist
Mariam Assaf
Mariam Assaf
Creative Writer

Latest Awards & Recognitions

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